FAKTOR FAKTOR YANG MEMPENGARUHI MASYARAKAT DALAM MEMILIH JASA BANK SYARIAH (STUDY KASUS PADA KABUPATEN ROKAN HULU)

Abstract

There are several factors that will affect the community in selecting the Islamic Banking Service of Worship factors, product factors, factors and factor services brands. Research techniques used in this study is the technique of interviews, questionnaires to customers in the deployment of Islamic banks domiciled in Rokan Hulu regency, especially in the four districts, namely: Kuntodarussalam, Ujungbatu, Pagaran Tapah, Tandun. In the three factors, namely worship, product and brand effect to the decision of choosing posisitif Islamic banks. While the service factor negatively affecting the community's decision to choose Islamic banks. Advice as a contribution to the objects of thought and research of other researchers. More ATM services is maximized, retaining the name / brand of Islamic banks that are well known in the community, socialize Islamic banking. The results could be useful for similar studies in the future by considering some of the limitations that exist in the territory of which the study is extended, the factors affectng the research so that a better future